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In the mid-1990s pharmaceutical pre-marketing was in its infancy. Medical-marketing budgets were rarely released until the new product was either very near to launch or in some cases had actually been launched!

The benefits of developing a sound pre-marketing strategy and implementing a truly integrated pre-launch medical-marketing communications program were not appreciated; pre-marketing was an unfamiliar concept.




Today all this has changed; most healthcare companies do conduct pre-marketing activities to support their new products, some more than others.

Some agencies offer "pre-launch" services but PHASE II was one of the first to position itself as a "pre-marketing specialist". Offering 'full service' medical-marketing support starting from the early stages of a product's development, PHASE II has continued to remain ahead of the curve.




At launch in 1997, PHASE II was positioned as The Pre-Launch Agency and several pharmaceutical companies were quick to appreciate the PHASE II approach.

Since then our expertise in academically rigorous and creative pre-marketing activities has become well established. In 2001 the corporate identity tagline was changed to reflect that PHASE II is the agency of choice for your medical-marketing needs. PHASE II; for a better start.

In 2006 PHASE II developed the 'billion dollar baby' concept and imagery to emphasize its positioning as a full service medical marketing-agency with a heritage in building billion dollar babies.

Our experience continues to grow, as does our client base. With experience across the full spectrum of medical-marketing services we invite you to explore this website to find out more about how PHASE II might just be able to help you optimize your product's potential.