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The PHASE II ComStrat© process leads you to a long-term communications strategy for your product by interrogating and integrating the positioning and key messages, target audiences, and potential communications vehicles. The output of the process is a ComStrat schematic which aligns message roll-out with overall quarterly or annual themes. ComStrat also identifies data needs through gap analysis of current trials in addition to plotting potential communications vehicles and publishing activities: from letters to editors, abstracts and posters to primary, secondary and tertiary peer-reviewed papers; consensus proceedings; monographs; newsletters; online applications and slide lecture kits. Furthermore, ComStrat plots the congress meetings and presentation plans and ensures that a feedback mechanism is agreed to facilitate close monitoring of the strategy's effectiveness once executed.

ComStrat© - Strategy BEFORE tactics
Business Intelligence
Competitor Intelligence
Key Opinion Leaders
Product Postioning
Communication Strategy
P-MAPP
Business Plan Development
Strategic Publication Planning
Congress & Events Planning
Pharmacoeconomics
Princing & Reimburement








 
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