PHASE II - Medical Marketing

> Baby

Your baby needs nurturing: PHASE II understands this critical developmental stage in your product's lifecycle. PHASE II will ensure that your baby's future is backed by a complete and robust marketing plan. PHASE II can provide comprehensive and detailed business and competitor intelligence, identify and recruit KOLs as advocates, develop the positioning and communications strategy that is right for your product, and map the product's pre-marketing plan.

	Business intelligence/primary market research
	Competitor intelligence
	Key opinion leaders
	Product positioning - USP and single minded proposition
	Communications strategy including key message development
	Pre-marketing project plan (P-MAPP)
	Business/marketing plan development
	Strategic publication planning
	Congress/symposia and meetings/events planning
	Pharmacoeconomic and value demonstration
	Pricing and reimbursement