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Business IntelligenceIn commissioning your market research projects most business intelligence managers are looking for experienced researchers with rigorous attention to detail and high quality maintained throughout the project, from initial protocol design to materials development, milestone achievements to results, analysis and delivery of final presentation. All this is assured at PHASE II International.

Our in-context know-how ensures that no stone is left unturned. Whenever we are commissioned for a market research project we think beyond the study itself and towards how the data/results will be used. This ensures that throughout the study we identify added value within the data in terms of helping you to achieve your ultimate goal.

As a business that has grown organically over the past 10 years we have developed bespoke processes to help drive a rigorous approach to everything we do. For example, every project assignment starts with a client exchange meeting or teleconference. Following this we prepare an action planner to define exactly what will happen, when, and with input from which sources within the PHASE II or client organization, and what the desired outcomes are at each milestone in the study. When dealing with a multi-stage project, we set up milestones where we can engage the client to review and tailor later work more precisely to their needs. Ultimately our goal is to produce a deliverable that matches or exceeds expectations.

Browse this section to see how we can assist your business intelligence/ market research and analysis needs across the qualitative and quantitative spectrum.


Market research/analytics
Business intelligence
Market modeling/forecasting

 


Business intelligence
Competitor intelligence
Key opinion leaders
Product positioning
Business plan development
Pricing and reimbursement

Market access

 




Adoption

Lifecycle

Product Positioning
Key Opinion Leaders














“I was impressed with the fresh approach of PHASE II to the positioning and patient market research studies they conducted for us. Their detailed analyses included perceptual mapping of responses to the product profile and positioning statements, which clearly identified the product differentiators that were meaningful to our target audiences. As a result of the positioning study we were able to build a platform for other pre-marketing activities including message development and communication strategy. A reliable team with a can do attitude, despite tight timelines”.

Scott Eyring

Business Intelligence Director
Serono International SA

 


 
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